Social media is today is using technology to multiply your company’s message many times just as ebay took the concept of an auction and used technology to multiply its reach, now because of eBay you can auction things of very little value. Before eBay you had to have something of substantial value because an auction could only reach a small audience. The difference between eBay and a convential auction is the technology that enables yu to reach billions easier than it is to reach 1 in a convential auction.

Social media works much the same way, social media tools such as facebook allow you to communicate your company’s message to billions. Anyone at anytime of the day or night, 7 days a week can visit your company’s business page and take part in the conversation or just be an observer.